Training and coaching
The training and coaching sector has changed exponentially over the years. Whilst it is still a very lucrative market, it is highly competitive so the need to be at the top of your game with lead generation is essential.
We take the unique needs of this market into account with every call we make.
- Decision-makers are more accountable
- Relationships can take longer to develop and grow
- L & D managers and directors are keen to establish measurable targets
- Decision-makers are more sceptical and must be approached with skill and consideration
- An email campaign follow-up can deliver strong results
- Often, the relationship will be a long term and larger commitment
- Having clear progress reporting helps the decision-maker
- Tying the training into their appraisal system works well
- Service & delivery are key aspects to the training function
Don't take our word for it...
"Running one the largest conference for high growth businesses in the UK, I was seeking help in identifying, building relationships and communicating our events to growing businesses. I have also been sceptical about using telemarketing following some bad experiences in the past. However, having met Vicki and her team with a refreshing and professional approach I was willing to give Straightahead Marketing a go. I was not disappointed. They have been brilliant - being both exemplars of my brand, building great relationships and getting attendees to my next event. I will be using them again!"
"Straightahead have done the most amazing telemarketing work for Madabout since. They are results-driven, relentless and have significantly contributed to our sales success. I would recommend them highly to anyone who wants to drive their sales revenue. They get to the heart of what you want quickly and painlessly and ‘become’ part of your own team. Incredible service and huge brand advocates."
"Celodus used Straightahead’s telemarketing team to follow up on a marketing campaign for our training services. Having been let down previously by other telemarketing firms with poor quality leads and dead-end appointments, Vicki was able to set our minds at rest. She took the time to get to know our business and understand our concerns and recommend a pilot campaign. We were pleased with the number of calls that the team were able to make during the pilot. The level of conversation with potential clients was skilled and flexible and this has opened the door for Celodus with many more potential clients. We look forward to working with Straightahead on future campaigns."
"Straightahead have enabled CM2 to develop relationships with our client database to a level that was not possible for us prior to engaging the services of SAS. Our experience is that the team take the time to understand our business and take on board our feedback to enable results to be increased. The service is professional, the team are enthusiastic and customers want to talk to them and feel that their requirements are understood. Great service."
"The team at Straightahead have been amazing at connecting, engaging and arranging client leads with my potential customers. The service has been professional and dynamic and has opened up great potential for my business. Thank you for all the work you have done, the added personal service you have shown me and for taking my business to the next level."
"Straightahead produced some excellent results for us. Contacting an area of the market that’s notoriously difficult they managed to arrange us 10 qualified appointments. They contacted us at the end of each day to inform us of their progress. We are looking forward to using their services again."