B2B lead generation service

Since 2009, we have helped businesses of all sizes attract new clients through our respectful and unique approach to B2B lead generation.

We have turned traditional telemarketing and telephone sales on its head to create a better way of generating business to business leads and appointments over the phone. We are the start of your relationship with your prospects.

Our business practices are fair and ethical. We know that effective communication and transparency are essential to building long-term relationships between you and your prospective clients.


Who we work with

Our unique telemarketing lead generation service lends itself to virtually every industry and size of business including:

Our lead generation service

All our cold calling campaigns are conducted by fully-trained and salaried team members who work from our office.

We never work from scripts. Instead, our team learn about the company they are representing and follow our respectful 'Probe, Confirm, Match, Close' call process to identify your prospects needs and requirements. Our winning recipe is enhanced by our happy, relaxed, collaborative and non-pressurised working environment

By working to strong ethical standards, we produce high-quality leads from prospects who have a genuine need for your product and service. This means they are more likely to convert into new business revenue.

No hidden costs

Activity reports

Client follow-up

Secure and accurate data

Your privacy is as important to us as it is to you.

You can learn more about how we handle your data.




Don't take our word for it...

Open Solutions

Ed Beale with Vicki and the Straightahead team work to reach sales targets and sell a company. Transcript

Bradshaw electric vehicles

"Straightahead generated appointments that led to sales, what more can you ask? Golf professionals and course administrators are not the easiest to communicate with. However, the Straightahead team reached new people that we did not know, and introduced our company and products in a professional manner. We have been delighted with the results and would not hesitate in recommending them. We are about to embark on a second round of activity ourselves."

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