B2B lead generation service
Since 2009, we have helped businesses of all sizes attract new clients through our respectful and unique approach to B2B lead generation.
We have turned traditional telemarketing and telephone sales on its head to create a better way of generating business to business leads and appointments over the phone. We are the start of your relationship with your prospects.
Our business practices are fair and ethical. We know that effective communication and transparency are essential to building long-term relationships between you and your prospective clients.
Who we work with
Our unique telemarketing lead generation service lends itself to virtually every industry and size of business including:
- Equipment hire
- Professional services
- Financial services
- Eco products
- HORECA, food, drinks & wholesalers
Our lead generation service
All our cold calling campaigns are conducted by fully-trained and salaried team members who work from our office.
We never work from scripts. Instead, our team learn about the company they are representing and follow our respectful 'Probe, Confirm, Match, Close' call process to identify your prospects needs and requirements. Our winning recipe is enhanced by our happy, relaxed, collaborative and non-pressurised working environment
By working to strong ethical standards, we produce high-quality leads from prospects who have a genuine need for your product and service. This means they are more likely to convert into new business revenue.
No hidden costs
- You only pay for the qualified leads you need
- We agree together what we will deliver for you
- We guarantee that if we don’t deliver, we won’t charge you
- We never ask for upfront payments, set up costs or training fees
- We invoice at the end of the month when the work has been completed and the targets achieved
- Our reports share the information we have established about where your prospect is currently and what their needs may be in the future
- Illustrate clearly the qualified leads and what further action is required
- Detailed and relevant market intelligence
- We show you the pipeline of callbacks we have generated
- Our job is to establish that your prospect needs your product or service and to prepare them for your follow-up activity.
- We will provide you with a process document that you can use to fulfil your prospects’ requests and improve your chances of converting the lead into a sale.
- We work with you and your team to ensure the leads are followed up
- We request and encourage feedback from our clients to enable us to perfect our calls
Secure and accurate data
Your privacy is as important to us as it is to you.
- Your data and telemarketing campaigns are always confidential and held securely in line with data protection laws.
You can learn more about how we handle your data.
Don't take our word for it...
Bradshaw electric vehicles
"Straightahead generated appointments that led to sales, what more can you ask? Golf professionals and course administrators are not the easiest to communicate with. However, the Straightahead team reached new people that we did not know, and introduced our company and products in a professional manner. We have been delighted with the results and would not hesitate in recommending them. We are about to embark on a second round of activity ourselves."