With a myriad of new software options in the market, we appreciate the need to be clear about how your software can help your prospects. Our B2B lead generation and appointment setting for software companies will allow you to reach the right decision-makers at the right time.

We have a detailed understanding of:

Don't take our word for it...

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"We started as a business to look at how we could shorten our sales cycle one of the options was to transfer some of the qualifying calls, that our sales team were not getting to, to Straightahead. This resulted in raining our profile across more potential clients and feeding in qualified leads for our sales team to follow up, achieving our goal. The interaction with Straightahead has always been enthusiastic and professional, they are masters of their art of getting hold of the influencers and getting commitments to look at our products. We receive detailed commentaries of the calls they are always keen to learn more about our business to enable them to provide a better service. I started out thinking that no -one could do the calls as well as us - they have proved me wrong, and in doing so helped us enormously at a time when we have been recruiting and training new salespeople. I cannot recommend the team at Straightahead highly enough, in short, their professionalism and enthusiasm have helped Bookwise attain it best ever."


"The Straightahead team took time to really learn about and understand our business, our product and our USPs before they commenced calling on our behalf. This meant that they hit the ground running in the first week of working for us and were booking appointments from the outset. The team are great to work with, highly responsive and take on any constructive feedback to improve their service. I would not hesitate to recommend their services."

ElegantJ BI

"We were very impressed with the way the team at straight ahead handled the telesales follow up to our recent email campaign. They took the time to understand our Business Intelligence software product so that they were fully equipped to speak to our contacts in a knowledgeable professional way. This was reflected in the excellent results they achieved for us as they paved the way for us to deliver demonstrations to our prospective clients. I would certainly use them again and have no hesitation in recommending them to other companies."