Technology services

We have helped a number of organisations within the IT and telecoms sector to grow their business through our respectful B2B lead generation and appointment setting services.

• We understand that it takes a lot of dials before you get to the decision-maker
• Getting past the gatekeeper is challenging but essential, and we have the experience to achieve this
• We never talk 'at' your prospects, we engage the decision-maker in the call and establish how your service can help them
• We appreciate that reaching the right outcome can take time and so we remain dedicated, polite and patient throughout the lead generation process
• We quickly establish what past issues your prospect has experienced
• We deliver a sustained approach – not a one-off call – and treat each client and record as a genuine prospect
• We establish the key USPs for your business so that we trade off that during the call – this is usually around the service side
• We establish where your prospect is in their contract cycle, how you can tender/quote in the future and when to call back

Software suppliers

With a myriad of new software options in the market, we appreciate the need to be clear about how your software can help your prospects. Our B2B lead generation and appointment setting for software companies will allow you to reach the right decision-makers at the right time.

We have a detailed understanding of:

• how to simplify the complexities of the software for the decision-maker, who is often is not the end-user
• the most appropriate way to talk to the user and the decision-maker
• how to find out what software they currently use and how effectively it is meeting their needs
• efficiency discussions and their importance to the lead generation process
• the best way to illustrate savings to the prospect
• how to explain in clear terms the ways that your software can help

Don't take our word for it...

Client logos

Willow Starcom

"We started working with Straightahead in 2014 and ran a 3-month campaign to cold call to help generate a pipeline of leads for us as well as appointment setting. Their approach of relationship-building mirrors our approach with regard to business so it was a great fit. Our business is a slow burn and often takes clients some time to make a decision to change. Their qualified appointments mean that there’s no time-wasting and their fact-finding makes our approach seamless. The calls they made generated 4 fold the cost of the campaign and so we have re-engaged their services."

Aparion/Walnut

"After opening our new office in Birmingham we wanted to kick start our marketing. The team at Straightahead identified that by calling potential clients and finding out when they were going to review their IT contract so we would have a steady stream of opportunities. Three months after we asked for help from Straightahead we are struggling to cope with the number of leads we have received and there looks to be plenty more in the pipeline. It has been a great start and I can see this being a long term relationship that will substantially increase our business levels for the foreseeable future."

Blue&Red Limited

"Straightahead have undertaken a huge project for us over the last 10 weeks and have amazed us with the results they have generated. The qualified appointments have been of excellent quality and have delivered us some really good results. We will continue to use Straightahead for our telemarketing campaign."

Elegant BI

"We were very impressed with the way the team at straightahead handled the telesales follow up to our recent email campaign. They took the time to understand our Business Intelligence software product so that they were fully equipped to speak to our contacts in a knowledgeable professional way. This was reflected in the excellent results they achieved for us as they paved the way for us to deliver demonstrations to our prospective clients. I would certainly use them again and have no hesitation in recommending them to other companies."

Bookwise

"We started as a business to look at how we could shorten our sales cycle one of the options was to transfer some of the qualifying calls, that our sales team were not getting to, to Straightahead. This resulted in raining our profile across more potential clients and feeding in qualified leads for our sales team to follow up, achieving our goal. The interaction with Straightahead has always been enthusiastic and professional, they are masters of their art of getting hold of the influencers and getting commitments to look at our products. We receive detailed commentaries of the calls they are always keen to learn more about our business to enable them to provide a better service. I started out thinking that no -one could do the calls as well as us - they have proved me wrong, and in doing so helped us enormously at a time when we have been recruiting and training new salespeople. I cannot recommend the team at Straightahead highly enough, in short, their professionalism and enthusiasm have helped Bookwise attain it best ever."

Paydashboard

"The Straightahead team took time to really learn about and understand our business, our product and our USPs before they commenced calling on our behalf. This meant that they hit the ground running in the first week of working for us and were booking appointments from the outset. The team are great to work with, highly responsive and take on any constructive feedback to improve their service. I would not hesitate to recommend their services."

ElegantJ BI

"We were very impressed with the way the team at Straightahead handled the telesales follow up to our recent email campaign. They took the time to understand our Business Intelligence software product so that they were fully equipped to speak to our contacts in a knowledgeable professional way. This was reflected in the excellent results they achieved for us as they paved the way for us to deliver demonstrations to our prospective clients. I would certainly use them again and have no hesitation in recommending them to other companies."

The Voiceover Gallery

"Having worked with Straightahead across two companies I'm well positioned to recommend their services otherwise why would I use them again? They supported me in taking a £100k turnover to over £200k in 12 months whilst supporting and developing the team I was building. Give them the brief and be clear on your goals and you will see results."

Streamline CRM

"I chose to work with Straightahead for one reason. They said they couldn’t help me with cold calling as, in their experience, we would not achieve a good enough return on investment in our particular market. Having a partner who has these values is extremely rare and very refreshing, at Streamline CRM we share the same values.

"We use Straightahead to follow up new leads and customers who we think can benefit from additional services. The team are extremely professional and bubbling with enthusiasm. In comparison with our follow-ups, they have achieved a fantastic conversion rate and all good quality so far. It is so nice to work with good people."