Mind - Cambridgeshire, Peterborough and South Lincolnshire testimonial transcript
I’m Emily Gray and I’m the Deputy Chief Executive for Cambridgeshire, Peterborough and South Lincolnshire Mind. We run a training service as part of our offer and we had the opportunity to access some pro bono support from Straightahead to help us increase our income around training sales.
We were a little bit wary about the telemarketing approach. As a values-based charity our reputation is really important to us and it’s important not to be seen as aggressive. So the incredible thing about Straightahead was they really took the time to understand our offer, to understand how we might be able to meet the needs of people accessing our training and to build relationships with our clients and potential clients. And as a result of that we generated some additional income and built some relationships with some organisations that we wouldn’t have had access to. So thanks so much to Straightahead for your support.