Plant hire lead generation
Whether you sell, rent or lease heavy plant, warehouse, or industrial equipment, our B2B lead generation and appointment-setting service can help you.
- Material handling equipment
- Industrial sweepers
- Cold stores
- Road cleaners
Generating plant hire or sales leads is pretty straightforward; finding the correct decision maker and establishing whether or not they have a need is not particularly complex. What is a little more challenging is understanding the type of item they need and whether there might be a better suggestion for them. Our respectful approach and knowledge of the decision-makers we are dealing with enables us to identify what they need and when they will need it.
We have a good understanding of:
- the nuances of the equipment hire sector
- how to find the right decision-makers
- the difference between short-term and long-term lease and rental options
- how to use the correct language and approach decision-makers in the right way
- service contracts and how they work
- long-term lease and rental schedules and how to plan a timely call back before renewal
By working closely with you and your reps from the get-go, we ensure our approach always meets the appropriate standards for your brand.
Whether a day rate or lead-only campaign, we include a lead tracking service which means we keep in regular contact with you or your reps to ensure your leads have progressed.
Don't take our word for it...
"We started working with Straightahead on a trial basis in 2015 to generate some leads for one sector of our business. The success of the campaign led to us commissioning them to do further work for us in additional sectors. The campaigns have run smoothly and the team have stayed in close contact with us at every stage so we know exactly what’s going on even though they work remotely from our system. The professionalism of the calls made and the knowledge the team have on our services and products is perfect for the job they are doing. Some great leads have been generated and we continue to see a return on our investment. We would recommend them to anyone looking to generate leads or clean data."
Bradshaws Electric Vehicles
"Straightahead generated appointments that led to sales, what more can you ask. Golf Professionals and course administrators are not the easiest to communicate with however the Straightahead team reached new people that we did not know, and introduced our company and products in a professional manner. We have been delighted with the results and would not hesitate in recommending them. We are about to embark on a second round of activity ourselves."
"We were really impressed with the professional manner which Straightahead carried out our recent sales campaigns. The staff were enthusiastic and made every effort to understand our brand and made sure each campaign was tailored to our specific requirements."