Food and drink manufacturing lead generation

Whether you provide equipment, resources or consumables used during the food & beverage production process or require assistance with drawing attention to and driving sales of your final product, our B2B lead generation and appointment-setting services can help you.

Food and drink production lead generation

Food and drink product promotion

Whether a day rate or lead-only campaign, we include a lead tracking service which means we keep in regular contact with you or your reps to ensure your leads have progressed.

Don't take our word for it...

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Belu Water

"It always feels like a risk to invest in a third party to represent your brand to potential customers. More so when you have an ethical brand such as Belu. But within days of working with Straightahead, we knew we had made a very positive step. In fact, one new customer we acquired described the call she received as the ‘best cold call she had ever received’. Over the last 6 months, we have worked together with Straightahead to develop our relationship and working model based on our learnings. As a result, the quality of our data, our appointments and our conversion rate are not only impressive already, but are continually improving. A quote from my Sales Director sums it up beautifully. ‘I’ve spent 30 years in the drinks industry and worked with numerous telemarketing agencies over the years on various projects and brands. However, I’ve not experienced anything that comes close to the service and results we get from Straightahead. What they deliver is incredible."

Brothers Cider

"We were recommended to use Straightahead telemarketing services to generate appointments for our sales teams targeting new distributions for Brothers. The cold calling that they have done has generated us so far over 40 appointments and at a time of year that’s notoriously difficult to get to see people, we are really impressed. It’s essential that we protect our brand and that we are represented in the right way to the right target market. Straightahead have immersed themselves in our product range and market sector and have succeeded in achieving this without any issues and hit the ground running. We are delighted with the results."

Eager Fruit Juice

"We were recommended to use Straightahead and although rather concerned and a little sceptical that they would be able to sell our products as well as we do, they have surpassed our expectations and delivered numerous appointments based upon our criteria. They have worked closely with our Reps to ensure a succinct service that complements our existing strategy and processes. Because their service is completely bespoke and based upon what your business needs Eager would be happy to recommend Straightahead for any business in any market."

Petty Wood

"We have been delighted with the quality of the appointments that Straightahead have generated for us during a recent campaign. They have been qualified against the criteria we requested and have been worthwhile and viable appointments, many of which that have converted or are ongoing projects that will convert in the future."

Salty Dog Snacks

"We decided to trial Straightahead to sell our crisps to new outlets as a test to see what ROI we would get and have been surprised and delighted with the return. Not only have they attracted a high number of new customers but they have come up with ideas and suggestions about retention and display an attitude of ‘working with us’ rather than just taking instruction. Their proactive attitude has helped us to manage our customers through a journey offering them and us great customer service. We are extremely pleased with the activity and the positive impact it has had on our orders and new customers."


"We have been utterly delighted with the 25 appointments you generated for us in just TWO days!! Incredible. We had a good feeling that our product was just what the market needed but we are absolutely bowled over with so many appointments in such a short period of time. Thank you very much, we will look forward to working with you again."

Grow Sales - HORECA sales agents

"We had been looking for some time to find a telemarketing agency that we could work with that specialise in the drinks industry. However, most of the companies we encountered were either too big or just didn’t understand the industry. We contacted Straightahead because they had worked with other brands in the drinks industry. We were impressed from the start by how quickly they grasped the brief and more importantly by how proactive they have been in going beyond the brief to make sure everything worked. In terms of the key KPI’s of selling the product over the phone and relationship building for us, we have been delighted by the results. Straightahead have delivered what we asked for and much much more."

California Fine Wine

"Straightahead has given us the ability to reach out far more potential customers than we, as a small business, could have done on our own. Thanks to Straightahead we have more than doubled our tasting appointments and our salesman is busier than ever. We are very glad we got on board with Straightahead."

Andwell Brewery

"I have been working with Vicki and the Straightahead team now for over 5 years and can highly recommend them Following a long career in the drinks industry I have always need very sceptical about telesales companies especially those who use short term staff and commission style sales. The great thing about Straightahead is the skill and enthusiasm generated by Vicki to her team with the will to succeed while treating customers and prospects in the right way on behalf of the company they are representing We work closely on an ongoing basis on two very successful Brands - Belu Water and Eager juices with other products from time to time. The key to success is to engage with Vicki and the team with brand information, samples, clear requirements, agreed prospect database and to make them feel part of the team. Clear information about competitors, pricing and distribution is also required. You should then get ongoing opportunities in the form of pricing requests, information to be sent or qualified appointments. I wish you every success in your dealings with Straightahead and am very happy to discuss anything you want to ask."


"Straightahead have been able to deliver a number of campaigns for me at very short notice. They have always been friendly, professional and very transparent about pricing. They are easy to work with and delivered great results."