Health and social care lead generation
Healthcare is at the most complex end of the B2B spectrum because the organisations themselves are staggeringly complex. We have substantial experience in supporting companies that sell products or services into UK health and social care settings.
- Dental health
- Doctors surgeries
- Care homes
Our health and social care lead generation service incorporates our deep understanding of these industries.
Care sector lead generation
- We avoid calling at certain times of the day as some decision-makers have clinical or care duties that need to take priority and contact your prospects at times that fit into their quieter periods.
- Decision-makers in care homes often have multi-purpose roles, which means we understand the importance of keeping our calls concise and to the point.
- The appointments we set have built-in flexibility so that decision-makers know your business will always prioritise their residents’ care.
NHS services and hospitals lead generation
- Building relationships within the NHS takes time and we set aside extra resources to make more calls and find the right decision-makers.
- Where several decision-makers are involved in the procurement process, we coordinate appointments and information sharing to make it easier to get signoffs.
- Many smaller hospitals will piggyback on the internal systems of larger hospitals – we know how to use this knowledge to your advantage.
- When calling the trusts, we understand that employees lower down the chain can often assist with the process and get buy-in from senior decision-makers.
- We shout about your relevant successes – we know how to get buy-in from newer hospitals by demonstrating others within the same trust are using your service or product.
- NHS staff are time-limited, so we make the purpose of our calls clear and transparent.
By working closely with you and your reps from the get-go, we ensure our approach always meets the appropriate standards for your brand.
Whether a day rate or lead-only campaign, we include a lead tracking service which means we keep in regular contact with you or your reps to ensure your leads have progressed.
Don't take our word for it...
“Our first experience of engaging Straightahead’s services was to provide call training to our internal staff. Their delivery and enthusiasm was fantastic and provided a stimulus and enthusiasm to the team. We have used this service on numerous occasions, and I cannot imagine a more positive and enthusiastic trainer. We then started as a business to look at how we could shorten our sales cycle one of the options was to transfer some of the qualifying calls to Straightahead that our sales team were not getting to. This resulted in raining our profile across more potential clients and feeding in qualified leads for our sales team to follow up, achieving our goal.
“The interaction with Straightahead has always been enthusiastic and professional, they are masters of their art of getting hold of the influencers and getting commitments to look at our products. We receive detailed commentaries of the calls they are always keen to learn more about our business to enable them to provide a better service. I started out thinking that no -one could do the calls as well as us - they have proved me wrong, and in doing so helped us enormously at a time when we have been recruiting and training new salespeople. I cannot recommend the team at Straightahead highly enough, in short, their professionalism and enthusiasm have helped Bookwise attain its best ever results."
“Straightahead give a professional service and have really taken the time to get to know our business. We are very happy with the number of appointments and leads they have secured for us and find them a pleasure to work with.”
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“Established back in 2000 our business has always relied upon referrals to grow and more recently we’ve decided to be more proactive in our approach. We tried a number of different options for lead generation before we used the services of Straightahead. Not only have they lead generated from cold calling for us by building and developing relationships with our target market, but they’ve also generated new leads from our existing clients, offered advice and even built data for us. Straightahead have been more than happy to make changes to their process to suit our needs and we have been delighted with the outcome.”
"We used Straightahead for some telemarketing activity following the launch of our new platform. We found the team to be really helpful from day 1 suggesting new approaches and offering valuable insight. We were kept informed right the way through the process, and I would have no hesitation in recommending them."