← Return to all posts

Why contacting lapsed customers is more important than you think

Published: Wed May 12 2021 10:54:04 GMT+0000 (Coordinated Universal Time)

The pandemic has changed so much of our world, but some things remain the same – it is easier and cheaper to sell to your existing customers than to find new ones.

Many people are reluctant to ‘go back’ to a lapsed or lost customer. They have a misguided belief that if their old customer still wanted their product or service, they would contact them directly. Those people are often surprised to discover the truth.

Your customers will FORGET about your business.

Your lapsed customers haven’t discounted you; they’ve forgotten about you. We all do it. We forget who we bought from. We can’t remember the name of the business or what the rep was called. Your customer may not have contacted you lately, but they could be ready to buy from you again right now.

Why you should call your lapsed customers

There’s a myriad of reasons why someone hasn’t re-ordered from your business, and those reasons are usually nothing to do with the quality of your service.

Calling, not emailing, your lapsed customers should be at the top of your to-do list because:

How to re-engage your customers with service calls

Service calls are a superb way to re-engage with your customer, find out where they are in their buying cycle, and gently nudge them to either identify an immediate need or a pipeline opportunity for the future.

These calls are a fantastic way to:

And most importantly:

Don’t have time to call your lapsed customers?

This is where Straightahead can help to earn you more business.

The best bit: we only charge £30 per meaningful conversation, which could translate into hundreds of pounds worth of business.

There’s no minimum number of calls, no minimum commitment.

Speak to our friendly team about how we can help you to revive your lapsed and lost customers.

← Return to all posts