A message from our CEO and founder, Vicki Culverhouse.
Long ago, I was accused of being a chameleon by an old employer, and trust me it wasn’t a compliment. In today’s world, however, being a chameleon is an asset.
Chameleons are known for how they adapt to their environment and this year everyone has been making some major changes.
At Straightahead UK, we’ve transformed our lead generation services to respond to the changing demands of our clients during the pandemic.
What’s stayed the same is our winning B2B lead generation and cold calling formula, as well as how we perform our magic. Everything else... well, there really have been some big changes. It’s been fascinating to see how we’ve changed with every new lockdown and adapted to each different set of challenges.
How we’ve improved our services
We’ve implemented new systems and procedures to support and help our clients when they come to follow up on our leads. It’s not just about the delivery for us. We want to see conversion for our clients and a healthy ROI… and its working.
We’ve reassessed our contracts and found a way to make them work better for our clients, with more flexibility but still with the same guarantees.
Our training programme has been revamped, and we are currently testing it out on a new starter.
As a team, we’ve made some strident decisions about our prospective clients – even if that means turning away business that doesn’t fit our values.
Our recruitment strategy has been updated to mirror the ‘type’ of people we are and have established why those that we have lost didn’t fit. Now we know we have a fully engaged team and understand how to keep it that way.
We’ve changed our lead verification process to ensure, without question, each and every lead we deliver is a qualified opportunity and the prospect has a genuine need. Although we’ve always qualified leads, we’ve found a more robust way to evidence the work we do.
While there have been other changes to how we operate, what’s interesting is that our data shows that many of these changes have driven better results for our clients.
Over to you
Ready to generate more leads? My team of talented lead generators here at Straightahead are here to help you get the results you need, whether you are bouncing back from the impact of Covid-19 or in a position to carry on growing your business.