Cold calling is a skill that needs to be learnt and practised.
Try these 8 tips to make your telephone lead generation a success:
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Remember: the call is always about your prospect – it is never about you or what you want to sell them.
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Every call is a chance to build a relationship, not to broadcast your offer.
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Carry out some research BEFORE picking up the phone. Make a list of the targets who you believe may have a need for your product or service. Take time to think about what their challenges might be and how you can help.
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Listen to them very carefully – your mission is to understand THEIR problems and THEIR challenges.
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Your purpose is not to convince anyone that your solution is the best. If the call means you understand their problems, it is valuable.
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When making calls, it is all about quality don’t worry about quantity. Set yourself a realistic goal so you build your confidence.
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Repeat all the tips above for any subsequent follow-up calls. Every time you contact someone it needs to be as positive and engaging as the initial call with clear actions and agreed to next steps, such as emailing more information or setting an appointment.
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It can take multiple points of contact before a prospect converts into a customer. Until they give you a definite 'no', continue building the relationship.
Over to you
The most important aspect of lead generation and telemarketing is that your purpose is to fulfil the needs of others.
This takes time, patience and tenacity.
Having professional lead generation support can bring you a supply of qualified leads that you can focus on nurturing into sales.
Get in touch with our friendly team today to find out about our guaranteed lead generation service.