Good beginnings will help you get the results you need from your B2B lead generation campaign.
This article is for business owners and leaders who are interested in working with a telemarketing company. We'll talk about how to choose the right call agency and prepare for your campaign.
1. Be clear about what you want before you start the journey
You should consider:
the number of leads you need to generate
your expected return on investment (ROI)
your expected conversion rate – how many leads you anticipate turning into sales
what success looks like for you
2. Check that your values match
How your relationship with the telemarketing agency starts is a good indication of how you will work together throughout your journey.
Make sure the agency matches your values and how you want to be represented. You should be able to find their values on their website and compare them against your own. Don’t be afraid to dig deeper if the values feel vague. It’s important to be clear on expected behaviours and how well they deal with issues that may arise.
3. Assign a person in your team to work on follow-ups
Make sure you have a dedicated staff member in your team to follow up on all the generated leads. If you don’t, those leads will go cold very quickly, which will not deliver a healthy ROI.
4. Share feedback regularly
The more receptive the agency is to your feedback about the calls, the better the quality of the leads they will generate.
Take advantage of any opportunity to review what is being said and always provide feedback.
5. Be clear about what success looks like and have reasonable expectations
External resources are not magicians; however, they should be experts at their craft, don’t expect them to be able to deliver 10 leads a day. Make sure your ‘success’ gives you a healthy ROI – otherwise there’s no point doing it.
Next steps in your journey
Getting the most out of working with a telemarketing agency takes careful preparation, but a good company will support you while you make sure all these areas have been considered.
GOOD LUCK and if you would like to have a chat about getting the best from your lead generation campaign, we’d love to hear from you.